Asia Malina 
User experience designer

I'm a passionate designer of user experiences and interfaces.
I also enjoy drawing squares of various sizes. 
Below are some projects I've worked on over the last few years.

UX and Service design: business application

A dynamic and complex interactive system for use by expert users to interact with content with the goal of selling TV, broadband and phone packages in a busy call centre over the phone.

Ideation | UX | UI | Visual design 

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Dynamic and interactive display component

The package component as seen in the business web application.
The package displays complicated multi level product information and enables editing and offer adding.

Ideation | UX | UI | Visual design

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Form usability 

Improving form clarity and usability on an energy switching website.  Tweaking the overall experience as well as the specific fields themselves.

UX | Design iteration 

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Simplifydigital main site

A comparison website which aims to allow users to search through a variety of deals available online.  In its current state offering only triple play comparison (Phone, TV and Broadband). 

Ideation | UX | UI | Visual design 

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Pledgeit: Crowdfunding

A lighthearted crowd funding website allowing users to set challenges to complete inspired by donations from friends and family.

UX | Visual Design | Illustration & Photography

 

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Novlr

A writing application with a range of functionality that enables users to realise their writing goals.

Branding | Logo | Theme customisation

 

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Patient Hub - Social and information platform

A specific section of the main Leukaemia & Lymphoma research page created for people whose lives have been affected by blood cancer directly.  The hub provides information on specific blood cancers as well as encouraging the sharing of stories and building of a community of people who can support each other and share knowledge. 

Web Design | Photography 

 

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Fundraising pages 

The design for personal fundraising pages. A means for users to raise money in support of Leukaemia & Lymphoma research.

Ideation | UX | UI

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E-commerce

‘Shop with us to beat blood cancer’.  The online store attached to the main Leukaemia & Lymphoma research site. Users can buy a range of gifts, the proceeds of go towards funding research.

Visual design | Web design | Photography creative

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